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Abusing Innovation

Go to bed

Innovation and entrepreneurship are very much the flavour of the month. Widely regarded as instrumental in the next wave of economic growth, determining the ultimate recipe for innovation and entrepreneurial success is by many considered to be the holy grail. Indeed, we are all being encouraged to become like Steve Jobs, Mark Zuckerberg and other hero entrepreneurs that somehow went from eating macaroni and cheese in a garage or a campus dorm room every night, to becoming obscenely rich by inventing new things we now obsessively use or log into every day.

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