How could you not want to read a book that is titled Religion for Atheists? The title appeals to both believers and non-believers, and phrased in web terms, it makes the perfect link bait. Although the term link bait often has a negative connotation, stemming from the practice of luring people into reading content using a provocative title, De Botton’s book shouldn’t be judged by its cover. In the end it is the content that determines whether the author will be accused of link baiting or will be praised for writing good content, or in this case, a book. But before I elaborate further on the content of Religion for Atheists, it is helpful to know a bit more about De Botton himself. Also using web terms, De Botton is a proponent of what he calls Atheism 2.0, a concept that he elaborates upon during one of his TED talks.