The Twitterverse was recently asked “Morally, is it worse to get something from Amazon, or Harvey Norman?”
The question solicited many responses: some described the character of the CEOs, others mentioned the wages and taxes paid (or not paid) by each company, while yet other Twitter users cited the labour conditions experienced by workers at these companies.
These factors may or may not influence whether you buy from Harvey Norman or Amazon, but they aren’t issues that help to answer the moral question. As a matter of fact, the question whether to buy from Harvey Norman or Amazon arguably isn’t a moral one at all.
Don’t get me wrong, I think it is important that people ask themselves questions such as these, but this specific question is a not a moral one: rather, it is an ethical question, the answer to which is informed by your values.
At the risk of sounding pedantic, let me explain.