Tag Archives: consumption

The reasoning behind conscious consumption

The Twitterverse was recently asked “Morally, is it worse to get something from Amazon, or Harvey Norman?”

The question solicited many responses: some described the character of the CEOs, others mentioned the wages and taxes paid (or not paid) by each company, while yet other Twitter users cited the labour conditions experienced by workers at these companies.

These factors may or may not influence whether you buy from Harvey Norman or Amazon, but they aren’t issues that help to answer the moral question. As a matter of fact, the question whether to buy from Harvey Norman or Amazon arguably isn’t a moral one at all.

Don’t get me wrong, I think it is important that people ask themselves questions such as these, but this specific question is a not a moral one: rather, it is an ethical question, the answer to which is informed by your values.

At the risk of sounding pedantic, let me explain.

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No Absolution Through Conscious Consumption

Evolving consumer ethics will see a dramatic shift in the way Australian companies do business, with an emphasis on aligning to their shoppers’ values.

Businesses will have to change their operations to keep up with consumer standards, from seemingly superficial things like packaging, to core operations such as worker treatment.

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